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Choosing the Best Name for Your Business

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Wanda Wiggins
Wanda Wiggins
Wanda Wiggins is a communication expert and training professional. She holds an M.A. in Communication and a B.A. in Business Communication.

Choosing the Best Name for Your Business – A Two-Minute Guide

It is common for entrepreneurs to worry about finding the best name for their new business that is recognizable and search-friendly. Sometimes, businesses adopt weak, flat, and descriptive names because they want an assurance everyone understands and accepts the names. Here’s how you can choose a recognizable, search-friendly business name that you can defend easily.

Use Linguistic Tricks for Best Name for Your Business

When you are a small business, you can dare to be a little bolder in the name selection. You can think of choosing a name that lends itself to the wordplay that allows you to reinforce the association with the business niche, you operate in and carry it over to marketing collaterals. You should make the name easy to spell and ensure it means something to the target audience. You should not have to explain the meaning of the name. Using a pun can be risky because a good one is hard to find, and the rest are clichéd or too cute. You must avoid the temptation to copy a successful name because it will not allow you to carve a distinctive place for yourself. Engaging in group discussions and using an online business name generator may inspire you.

Think About the Domain Name

Contemporary businesses need to be highly visible online, which is why a crisp and compelling domain name is vital. However, a good single-word exact-match domain name is nearly impossible to find. Nevertheless, experts do not always agree that the best name is one spelled the same as you would write it, referring to the horde of business names that have succeeded with intentional misspellings. It is better to keep some universal naming best practices in mind for creating a strong and memorable domain name. You can use a phrase to capture the essence of the brand name or use a word from a foreign language that is meaningful. You should not attempt to take advantage of trends because they tend to be short-term. Though a dot com domain is desirable, it is not the end of the world if you settle on another TLD.

Don’t Let Business Name Restrict Growth

Naming the business after your own business name can be wonderful for your ego, but it does nothing to tell your target audience about what you do and what you are good at. You should take care not to pigeonhole yourself into a specific business niche, product, location, etc. According to Forbes, it will not allow you to expand your business, should you desire to do so. Keeping a name that is descriptive, and functional may be good for getting traction in the early days, but you will end up limiting your growth potential.


Finding a strong and compelling name is not the easiest of tasks. You must strike the right balance of the business name being short and memorable yet being able to convey what it does to potential customers. Additionally, since online visibility is critical, you must register a domain name that people can easily associate with you.

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