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The Power of Personalization in Creating Memorable Customer Experiences

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Wanda Wiggins
Wanda Wiggins
Wanda Wiggins is a communication expert and training professional. She holds an M.A. in Communication and a B.A. in Business Communication.

The Power of Personalization in Creating Memorable Customer Experiences

Personalization can be a game-changer for businesses as it helps to take the customer experience to the next level. Try WebMaxy to personalize your customer experience now!

With new technologies coming up in the market, it’s possible to decode the customer’s behavior. 

By understanding customers better, you can find the right ways to appeal to customers. You can tailor the messaging of your products that show them how it best fits their life. 

Keep reading the blog as we will discuss in detail personalization and how it can help drive customers. 

What is Personalization? 

Personalization is about understanding customers’ unique needs and crafting messages that directly speak to them. 

It’s more like reading the customers’ minds and offering them exactly what they’re looking for before they even ask for it. 

For example, you visit a website and add certain products to the cart but you leave before completing the purchase. However, you also signed up for their newsletter. 

After some time you receive an email with a special discount on the same products that you added to the cart. This is an example of personalization. 

How Can Customer Experiences be Personalized? 

Customer experiences can be personalized on the channels where customers interact and leave some bits of data. This data helps businesses and marketing teams to personalize the customer experience. 

The channels where you can personalize customer experience include:

  • Websites 
  • Emails
  • Advertisements 
  • Web Apps 
  • Chats 

When customers search online and interact with a brand they leave a trail of information. Businesses can use this information to personalize customer experience. 

The different types of information that can be tracked about customers include:

  • Browser or device type 
  • Time of the day 
  • Time spent on the website 
  • Geographic location 
  • Source 
  • Buying journey status 
  • Last visit 
  • Total number of visits 
  • Total purchases made 
  • Customer Lifetime Value (LTV)
  • Email activity 

How Brands Can Personalize the Customer Experience? 

With so much competition in the industry, customers expect just the best for themselves. They constantly look for brands that show concern and can help solve their problem. 

Businesses are no longer focused on selling but on solving because that’s the key to getting customers. Now, we will tell you how brands can personalize customer experience and get more conversions. 

1. Remind customers of what they looked at previously 

When a customer opens a website, it’s easy for them to get lost in an attractive interface and display of so many products. They might forget what they wanted to purchase and scroll endlessly. 

Let’s take an example to understand this better. For instance, you go to a website and search for a pink headset. After browsing for a long, you finally find the perfect pink headset. 

However, you accidentally shut the website before adding the pink headset to your cart. Next, when you open the website again, you have to start your search from the beginning.  

A good personalization practice is to display the products that a customer previously browsed on your website on the homepage. 

2. Send messages to customers when they tend to interact with them 

Sending relevant messages at the right time is the best way to get customers. For example, a customer adds a product to their cart and goes to the checkout but doesn’t complete a purchase. 

This customer again comes to your website but leaves again without purchase. But if you offer them 10% OFF on their purchase, they will immediately complete the purchase. 

This is because sometimes customers are waiting for discounts or sales. By giving exclusive offers you can drive sales immediately. 

3. Remind customers of the item when it’s back in stock 

Sometimes customers want a specific product but it is not in stock. Brands can keep track of customer’s activity on the website. They can send notifications to the customers when their wishlisted product is back in stock. 

For customers who shop for a certain type of style, brands can notify them when fresh stock comes in. This will not only enhance customer experience but boost sales as well. 

4. Connected experience throughout the different channels 

Customers want a connected and seamless experience with a brand. For instance, a customer visits your website and is aware of your offerings. 

Then, showing them an ad giving information about your brand doesn’t make sense. It would lead to a negative customer experience. 

However, if you personalize their experience and display the products they browsed on your website. This would lead to a positive customer experience. 

The Conclusion

Personalization has become easy with the advent of AI and analytics. Marketers can leverage technology to upgrade their customer experience with personalization. 

Brands can meet the expectations of customers by offering them what exactly they need and want. Personalization can help brands build strong customer relationships. 

WebMaxy eGrowth helps you personalize customer experience and deliver relevant messages at the right time. You can automate your marketing and send personalized messages to customers based on their activity. 

This tool has many features such as customer segmentation, marketing automation, marketing insights, omnichannel support, social media automation, email marketing, customer loyalty, and so on. 

Schedule a demo with our experts to learn more about WebMaxy eGrowth, connect with us at info@webmaxy.co

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