What Is eCommerce Product Cataloguing Management: Right Way To Do It

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Paolo Mancini
Based in the Milano, Paolo Mancini writes about food, fitness, weird stuff on the internet, and, well, just about anything else. He has also written for The Guardian, The Sunday Times, British Glamour.

What Is eCommerce Product Cataloguing Management: Right Way To Do It

Each Holiday season Shopping Malls, showrooms, and other venues are packed with visitors and locals who come to view the window displays by high-end retailers. updates their online catalogs as often as they update the inventory in brick-and-mortar stores. Ecommerce product cataloguing management involves maintaining, organizing, and updating product information within an online store. This includes everything, from descriptions of products to images and pricing.

The addition of new products to the catalog, updated product data, removal of out-of-stock items, organization into categories, and easy navigation are all part of managing your catalog.

These behind-the-scenes efforts ensure that the product information you provide is up-to-date, accurate, and searchable — offering your customers a seamless shopping experience.

If you fail to act, it will cost you. Salsify’s “Cracking The Consumer Code” Report found that 87% of shoppers consider the product content very or extremely important in making their purchase decisions.

Consider this 75% Product catalogue management has become essential as consumers expect the same experience in every channel.

Benefits of Adopting E-commerce Catalogue Management

Effective product catalog management is essential for e-commerce businesses that sell on multiple platforms, including their websites, social networks, mobile applications, online marketplaces, and even in stores. This helps standardize information about products and create a consistent customer experience.

Increased visibility.

Search Engine Optimization is essential to the management and operation of ecommerce stores. It increases traffic, improves rankings in search engines, and helps increase visibility. Optimizing product metadata – product descriptions, titles, categories, etc. This will increase the likelihood that your products are ranked well in search engine results, and can be easily accessed from your web page.

Improved productivity.

Catalogue Management ensures all product information on the platform is current and accurate, thus reducing inventory management errors, overselling, and stockouts.

Businesses can manage catalogs more efficiently by providing an interface that allows them to update, add, and delete products.

Better customer service experience.

A properly managed catalog of products ensures accurate data. With the correct keywords, you can find products much more easily.

By correctly formatting metadata for your products, you will improve your search engine filters. You can use cross-selling and upselling to increase your average order value.

Challenges of E-commerce Catalog Management for Online Retailers

Data entry is a tedious task for many businesses. Keyword research can be arduous. The digital catalogs should be updated regularly and checked, even if there are no major changes in your inventory.

Frequently changing catalogs.

As an online retailer grows, their product catalog becomes more complex. They add new product lines, variants, and discontinuations. Online stores that do not standardize their metadata will experience a decrease in accuracy and consistency.

The searchability of items that are listed in the wrong category, or with incomplete descriptions may be affected and confuse customers.

Poor organization.

Inconsistent data across all channels may confuse customers and undermine the credibility of your business. Lost sales can be caused by miscategorized products or keywords that are missing. Unorganized catalogs can complicate product catalog management for your business.

We are maintaining customer preferences.

Businesses must conduct regular keyword research and update their product descriptions and titles to improve search engine rankings. They should also analyze web analytics to identify underperforming product pages and make changes.

Businesses should also be monitoring sales data so they can identify products that need to be promoted or discontinued. These obligations are a burden for busy business owners.

Tips for Better Catalog Management

The management of your online catalog is an ongoing process. Standardizing your information, tracking inventory, and creating detailed product descriptions is crucial.

Audit your inventory regularly.

An inventory audit is a way to ensure that all product information across all channels is accurate. If this is your first time using product catalog software, you will need to manually gather this information from multiple platforms.

What are the steps in a stock audit?

  • Verify the accuracy of product information. Make sure your metadata is standardized regarding category assignment and product naming. Tennis shoes are sometimes called “sneakers,” “trainers,” or even “sneakers.”
  • Compare the data to actual inventories: You can do this manually or through inventory management software.
  • It is possible to update and revise product information at any time.
  • Document the audit for future reference. This includes any discrepancies as well as product updates and inventory adjustments.

Use a tool for managing your catalog.

Catalog management software for e-commerce is used to centralize product information. The software is designed specifically for online stores in order to simplify the management and organization of data.

You can also manage all of your sales channels such as your online marketplaces, your website, and search engine result results.

Catalog management software includes the following features.

  • Product Information Management: Manage your product data in a single database.
  • Product categorization is the process of categorizing products according to type, brand and other attributes. Group products that are related.
  • Stock control real-time updates on order statuses, product availability, and stock availability.
  • Data standardization – Standardize product data such as titles and descriptions.
  • Data quality Check automatic data quality checks. Or manually review the data.
  • Site crawlers or keyword tools are great for search engine optimization.

Implement consistent product categorization.

Standardizing the product categorization of a product catalog is crucial. Here are steps to take to determine your approach.

Establish a Clear Data Structure

Define the data structure for all products, including product titles, descriptions, specifications, pricing, and images.

Use a Common Product Identifier

Use a unique identification, such as SKU (Stock Keeping Unit) or product number, for every product in your catalog.

Standardize Product Information

Introduce naming rules for product titles, specifications, and descriptions to ensure consistency across channels.

Use the same product categories

Categorize your products based on type, brand name, application, cost, or other attributes.

If you want to list a gaming laptop, it must be categorized under “Electronics”, and then “Entertainment”, while the tablet should only appear under “Electronics”.

Update Data Regularly

To keep your product details updated, run data quality tests and monitor web analytics.

Write detailed product descriptions.

Product descriptions can be a powerful sales tool, as they highlight the benefits and features of your product. Specify dimensions, materials, and weight. Address any concerns and questions the customer may raise in your product’s description.

The “What” format, which includes the words “Where, Why”, “When”, and who is useful for writing detailed product descriptions. Here’s how to apply this format:

  • What: Clearly explain the product. Be specific with the features and advantages.
  • **Explain in what environment the product will be most effective.
  • Why? Explain to the reader why they would buy this product and what problems it solves. Make sure to highlight the unique selling features and what sets your product apart from competitors.
  • When: Explain the best time to use or purchase the product.
  • Who: Identify who the product is aimed at and why they might be interested.

Using Feedonomics’ Product Catalog Management Tools

The best product catalog management tools offer scalability, integrations to your e-commerce system, and features like product categorization and attributes.

Feedonomics and BigCommerce are the leaders in product feeds. They allow you to send your product data into more channels while synchronizing it across different systems.

Feedonomics offers sellers a solution that automates product listing and order processing and optimizes product catalog information to improve the relevance of search and conversion rates. The e-commerce solution allows sellers to maximize uptime and resolve errors by sending data feed error notifications.

Feedonomics is used by many of the world’s largest brands and online retailers. This includes over 30% of all top 1,000 internet retailers. The platform integrates with 160 online marketplaces such as Amazon.com, Walmart.com, eBay, and other social media platforms.

The Last Word

The E-commerce catalog is a critical function behind the scenes. This allows ecommerce operations to run efficiently by centralizing the management of product information.

Catalog management can be costly and time-consuming for businesses that sell on multiple channels. This is especially true if they do not use e-commerce software. Using software allows businesses to improve the accuracy of data, comply with SEO best practices, and correct errors before the customer sees them.

The management of e-commerce catalogs leads to an improved user experience, which in turn supports the growth of your business.

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